Lurelytics delivers a done-for-you monthly forecast telling fishing tackle distributors and brands exactly what to reorder and when — built on tournament schedules, season openings, weather patterns, and trending baits.
Get your free sample report →Tackle demand doesn't follow last year's sales curve. It follows the water.
When a winning bait hits the weigh-in stage, demand spikes within days. If you're reordering off trailing sales data, you're already too late.
Regional openers create predictable surges — but only if someone maps them against your SKUs and supplier lead times ahead of time.
Over-ordering last season's hot color means capital sitting in totes. Forecasting both directions — stockouts and overstock — protects margin.
No software to learn. No dashboards to babysit. You send data, you get answers.
Export current stock and recent sales from whatever system you use — spreadsheet is fine.
Your SKUs get mapped against fishing-specific demand signals for your regions and categories.
A clear PDF: what to reorder, how much, and when — ranked by urgency, with the reasoning shown.
Hand it to purchasing and move on. We review results with you each month.
Every forecast blends hard inventory math with what's actually happening on the water.
Lurelytics is run by Colby Taylor — a lifelong angler who manages e-commerce operations for tackle brands. Every report combines rigorous inventory math with real knowledge of how fishing demand actually moves.